Sep 23, 2014 - Is Tony Horton's new P90 workout truly a fitness program for everyone? Beachbody claims that P90 workouts are designed for beginners. Welcome to P90 - your gateway to getting fit regardless of your age or fitness level! Legendary trainer Tony Horton has now created shorter workouts that are simple, doable, and less extreme than his others, but still just as effective.
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P90X| Inventor | Tony Horton |
|---|
| Inception | 2003 |
|---|
| Current supplier | Beachbody |
|---|
P90X, or Power 90 Extreme, is a commercial home exercise regimen created by Tony Horton in 2005 and was developed as a successor to the program called 'Power 90'. It consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan.[1]
The program was launched in 2005; it was heavily marketed through infomercials and was endorsed by Sheryl Crow, Michelle Obama, and Paul Ryan.[2]
Tony Horton
In 2010, P90X sales dropped off dramatically,[3] however, it still represented half of Beachbody’s $430 million revenue in 2010 and had sold over 4.2 million copies.[3]
Standard home gym equipment recommended for use with P90X: Yoga blocks, yoga mat, dumbbells, pull-up/chin-up bar, push-up handles, gloves, and chair
References[edit]
- ^'What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape'. NY Daily News. 2012-08-15. Retrieved 2014-08-15.
- ^Townsend, Matt (September 7, 2012). 'Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program'. Chicago Tribune.
- ^ abEsmé E. Deprez (2010-11-18). 'Beachbody: Thinking Beyond the Infomercial'. Bloomberg. Retrieved 2014-08-15.
Retrieved from 'https://en.wikipedia.org/w/index.php?title=P90X&oldid=882581695'